ORION – Young women’s trusted choice in erotic shopping

Flensburg,04. December 2008

One of the biggest erotic-companies in Europe which according to its company’s slogan tries to create “more fun in twos” had to acknowledge that statistics sometimes do speak a different language. Apparently, young women enjoy having a little fun of their own – at least when it comes to shopping erotic products. Since 2006 the group of female customers has been on the rise, 56 % of all customers between 18 and 25 are women. Thus, more young women than young men ordered erotic products at ORION.

However, this development is not a new one: for more than 25 years ORION has stood for soft and high-class erotic and has thus succeeded in securing the trust of its female clientele throughout the years. TV-series and blockbusters like “Sex and the City” have made erotic shopping acceptable – especially among the younger target groups. The online platform ORION.de holds a great variety of products for women ranging from love toys to lingerie and gives them the opportunity to enjoy the advantages of ordering conveniently and discreetly from home with just a click of the mouse. But also the ORION speciality stores are oriented strongly towards female customers and prove very successful with this concept: Female customers will be exclusively assisted by female staff, and – as a general rule – there are no peep shows and video renting to be found in the ORION stores. This atmosphere might be one important reason why ORION appeals especially to female customers.

Erotic shopping is especially popular with young women.