The ORION mail order business - Europe’s large mail order firm for "more fun in twos"

For years ORION has been successfully active in the classical mailorder business in Germany and other European countries. The German customer database alone comprises around 3 million addresses of adult citizens. Sixty percent of these are couples, and men and women make up twenty percent each of the remaining – a cross-section of all age and population sectors.

New customers are attracted through advertisements, inserts, and postcard promotions. The ORION main catalogue comes out twice a year with a total circulation of 1.2 million copies. In addition, ORION annually sends up to an additional 290 different mailings with a circulation of 9 million pieces. The bulk of the orders come in via the Internet. As in a department store, the customer can select his or her preferred shopping department on the website www.orion.de or enter the desired item directly into the quick search field. From the virtual shopping basket, the order is then sent with one click directly to ORION order processing. It couldn’t be easier and quicker!

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