Some highlightsof the past years
1940 - 1960
In 1984, the offices of these two companies separate. The mail-order business “Beate Uhse” moves to new buildings on Schäferweg 14. Klaus Uhse however never moved to his new office, because he passed away at the age of 41 after a short and severe illness, on June 30, 1984.
For the construction of an ORION chain of stores, Werner Susemichel can be gained as a partner in 1986. The ORION logo is fixed on 20 existing “FCV-erotic shops” and the complete ORION product range can be offered.
In Austria and Switzerland, subsidiaries of ORION are founded. ORION wholesale starts as a two-person department to supply them with goods.
ORION is the first erotic wholesaler offering sex toys in German-language packaging to the market.
The wholesale business finds an opportunity to launch proprietary products and packaging and takes the right steps for business growth.
Product innovation gets more and more important and ORION always listens to inventors. In 2008, the “Waver” is launched, a new type of vibrator invented by a German engineering graduate, who originally intended to develop a new drive mechanism for vehicles.
The “eroFame” trade fair is launched. As an advisory member, ORION contributes significantly to the conception and execution of the erotic trade fair. In 2010 ORION receives two EROTIX-Awards: Best Marketing Team and Company of the Year.
2011 - 2015
Award “Best product design” for “Close2you”: the coaxing form and the restrained design as well as the sophisticated functionality of this love toy are completely convincing.
Launching of ABIERTA FINA, the high class label of the Cottelli Collection: seductive lingerie exclusively designed by ORION. Hand-picked high quality fabric shows distinctiveness and gives perfect comfort.
The wholesale team supplies to several thousand specialty stores, distributors and major commercial senders worldwide. For several customers, the ORION Wholesale arranges the fulfillment themselves. Smallest orders, even orders of only one pallet, usually leave the warehouse within one or two days. In autumn 2013, the high bay depot is hollowed out and a modern automatic carton warehouse is installed – again without interruption to their operation. It is put into operation in 2014. Some employees specially trained in mountain rescue are made available for the warehouse, which is 16 meters high.
The ORION wholesale becomes the official distributor for the “womanizer” in Europe and Russia. This love toy is an innovation in the portfolio of erotic stimulators – and raises the desire of women in the entire world.
The “womanizer” is simple, easy to use and makes every woman’s dreams come true. In the B2B trade fair ETO (Erotic Trade Only) in the National Exhibition Centre of Birmingham, this love toy innovation receives the ETO-Award for being the “Best new female product 2015”