ORION Wholesale has been bringing out a special Advent calendar for Christmas for over 15 years \u2013 and was a trendsetter in the erotic industry. Since then, the erotic Advent calendars have become a bestseller because they often turn the stressful Advent period into a sensual time, which then concludes with a special Christmas of love, for many customers. Christmas will quite literally become a celebration of love with the 24 products that are a colourful mix of toys, lingerie, stimulating items, bondage products and massaging devices. This is why ORION starts working on a new Advent calendar long before the Christmas period.<\/p>\n
Sina Bazan is the product manager at ORION and has been responsible for the erotic Advent calendar, among other things, for five years. She starts planning the calendar 1 \u00bd years in advance \u2013 the best things are made with lots of time and love. Sina Bazan\u2019s preparations usually start with an idea for the Advent calendar\u2019s new design. Together with her team, Sina looks for new ideas and talks to her supplier about new possibilities. \u201cWith our packaging supplier, we have someone at our side that can make lots of things possible\u201d, said Sina Bazan. \u201cIf I have a new idea, we get together and develop features, improvements or new designs. It\u2019s an incredibly interesting and creative process. When we\u2019ve finished, we\u2019ve usually created something that\u2019s even better than our original idea.\u201d<\/p>\n
Sina pays attention to the quality and the price when selecting the products \u2013 however, she also pays attention to the size of the products because the size of the boxes means that the item can\u2019t be longer that 16 cm. \u201cIt\u2019s important to us to be able to offer the customer a variety of products\u201d, adds Sina Bazan. \u201cWe want to make this variety interesting for both erotic beginners and experienced couples.\u201d Of course, customers\u2019 wishes and suggested improvements are also taken into consideration. After all, the customer should enjoy and have fun with their calendar. The calendar always has a certain basic assortment like lubricants, lingerie, sex toys and condoms, but there are also new surprises as well. \u201cWe have matched the content to the design for the 2020 Advent calendar\u201d, revealed Sina Bazan. \u201cSo, as a special highlight, a Womanizer Starlet in a special colour will be hidden behind one of the doors this year.\u201d<\/p>\n
Once the items have been selected, they then have to be assigned to a specific box in the Advent calendar. \u201cIt\u2019s important that I order the items on time and that delivery dates are adhered to\u201d, said Sina Bazan. \u201cThe transport and, above all, the storage needs to be organised as well because Advent calendars mean that there is a huge number of individual items, printed material and then the packed calendar itself. The number of pallets can quite easily reach three to four-digits.”<\/p>\n
The deadline for the design must be met for a trouble-free procedure so that everything can get printed on time. Everything is done in-house and individually at ORION right up to the finished artwork. This is just like the advertising measures which also have to be co-ordinated and scheduled \u2013 all in all a big logistical and complex process. \u201cThe Corona pandemic has proven how important it is to have a small buffer just in case something unexpected happens\u201d said Sina Bazan. \u201cI was quite relieved that I had planned a bit more time for the Advent calendar.\u201d<\/p>\n
A special fun fact about Sina\u2019s annual work on new Advent calendars: \u201cI admit that I have a little Advent calendar fetish. I have approx. ten different versions of Advent calendars at home during the Christmas period. I have always loved this \u2018Christmas anticipation\u2019 \u2013 I hope that I can pass this on to our customers again this year as well.\u201d<\/p>\n
The erotic Advent calendar 2020 \u201c\u2026make love, it\u2019s Christmas\u201d (item number 0637645 0000) can now be ordered from ORION Wholesale \u2013 only while stocks last.<\/p>\n