Sven Jacobsen is retiring after being the ORION Wholesale Manager for 30 years. As a result of this, the ORION group\u2019s Purchasing and Wholesale will be merged \u2013 under the leadership of Hans-J\u00fcrgen B\u00e4hr as the \u201eChief Product Officer (CPO) & Chief Sales Officer B2B (CSO)\u201c. This is how the company is reacting to the changes in the erotic market in the last couple of years. In order to meet the increased and more complex requirements, there will also be further restructuring at ORION Wholesale.<\/p>\n
Sven Jacobsen has been closely associated with the ORION group for almost half of his life. A time when a small, internal sales department originally supplied the ORION group\u2019s subsidiary company and which then grew into one of the largest erotic wholesale businesses in Europe. \u201cThat was a lovely and intense time,\u201d said Sven Jacobsen, \u201cand it doesn\u2019t feel like work when what you\u2019re doing is fun. However, now is the right time to step down from my active role after 30 years at ORION Wholesale with fantastic colleagues in one of the most interesting industries in the world. I will miss the trade fairs and the numerous trips but above all, I will miss the contact with the customers but I am looking forward to what is to come. And I know that it\u2019s going in the right direction both for me personally and for ORION\u201d.<\/p>\n
Maike Rotermund, Managing Director of the ORION group, is sure about this too. Nevertheless, she looks wistfully at Sven Jacobsen\u2019s departure from the company: \u201cSven has had a strong influence on ORION and our Wholesale \u2013 both personally and professionally. I am very grateful to him for that. We would have loved to celebrate his departure all together during a barbeque but Corona has unfortunately thrown a spanner in the works. But we\u2019ll make up for that as soon as we can \u2013 and then with the whole team!\u201d<\/p>\n
Maike Rotermund wants to set new impulses in the company and the industry with the modified company structure. This is also one of Hans-J\u00fcrgen B\u00e4hr\u2019s goals as well. Hans-J\u00fcrgen B\u00e4hr is very familiar with ORION and the industry: next year the qualified business economist will have been part of the ORION team for 25 years. He has been the Purchasing Manager for 20 of those years. Now he is looking forward to a new professional challenge. \u201cIt was time to bridge the gap between our Purchasing Department and Wholesale Department,\u201d said Hans-J\u00fcrgen B\u00e4hr. \u201cThis is the only way that a holistic product management is possible for us in the long term \u2013 from the creation of ideas and the product development right up to marketing and sales\u201d. In this context, Hans-J\u00fcrgen B\u00e4hr emphasises the digitalisation of sales as a major task and opportunity for the future \u2013 in order to permanently improve the service for the customers and also to conquer new markets and be more broadly positioned internationally. \u201cNot only will we analyse, optimise and significantly tailor our product portfolio to our customers\u2019 needs, but we\u2019ll also enter into new, promising partnerships in the industry,\u201d explains Hans-J\u00fcrgen B\u00e4hr.<\/p>\n
This is why, as \u201eChief Product Officer (CPO) & Chief Sales Officer B2B (CSO)\u201c, he has a competent management team at his side \u2013 this means that they have a total of almost 100 years of experience in the erotic industry. Mark Boderius will now become \u201cHead of Purchase and Product Development\u201d in the Purchasing Department. The former Product Manager therefore takes over the management of the product development and creative department, as well as the disposition. Hauke Christiansen will become \u201cHead of Wholesale Operations\u201d and Bj\u00f6rn Radcke will become \u201eHead of Sales & Marketing B2B\u201c on the Wholesale side. Both of them will also continue their previous jobs as Senior Key Account Managers. ORION Wholesale\u2019s well-known and reliable team will also remain the same. This means that all the ORION Wholesale customers will keep their usual competent and reliable contact person. After all, continuity and personal contact with customers, as well as the extensive bestseller assortment, are what makes ORION Wholesale stand out.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sven Jacobsen is retiring after being the ORION Wholesale Manager for 30 years. As a result of this, the ORION group\u2019s Purchasing and Wholesale will be merged \u2013 under the leadership of Hans-J\u00fcrgen B\u00e4hr as the \u201eChief Product Officer (CPO) & Chief Sales Officer B2B (CSO)\u201c. This is how the company is reacting to the changes in the erotic market in the last couple of years. In order to meet the increased and more complex […]<\/p>\n","protected":false},"author":6,"featured_media":109690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":["post-109524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-external-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts\/109524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/comments?post=109524"}],"version-history":[{"count":1,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts\/109524\/revisions"}],"predecessor-version":[{"id":109695,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts\/109524\/revisions\/109695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/media\/109690"}],"wp:attachment":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/media?parent=109524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/categories?post=109524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/tags?post=109524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}