{"id":114198,"date":"2022-07-05T10:02:51","date_gmt":"2022-07-05T08:02:51","guid":{"rendered":"https:\/\/www.orion.eu\/?p=114198"},"modified":"2024-02-08T15:36:40","modified_gmt":"2024-02-08T14:36:40","slug":"double-award-for-orion","status":"publish","type":"post","link":"https:\/\/www.orion.eu\/en\/double-award-for-orion\/","title":{"rendered":"Double Award for ORION"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column width=&#8221;1\/2&#8243; css_animation=&#8221;&#8221;][vc_single_image image=&#8221;114208&#8243; img_size=&#8221;medium&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css_animation=&#8221;&#8221;][vc_column_text]SEX SELLS \u2013 for a long time that was the simple formula for the erotic industry. However, the appeal of all things forbidden has long gone and the younger target audience, in particular, increasingly want content with more tangible value.<\/p>\n<p>This is why ORION\u2019s B2C department decided to have a striking image change some time ago relying on editorial sex positivity articles and very personal speech from the ORION employees for both the catalogue and the online shop.<\/p>\n<p>This courage has paid off twice: The current ORION catalogue was chosen as the \u201cCatalogue of the Year 2021\/2022 \u2013 B2C\u201d by mail-order company advisors \u2013\u00a0its\u00a0completely redesigned\u00a0magalog\u00a0character and last but not least, its successful transfer to the online shop convinced the jury.<\/p>\n<p>Furthermore, the online shop came 1st in the \u201cDrugstore, Wellness and Beauty\u201d category at this year\u2019s E-Commerce Week in the election for \u201cShop of the Year 2022\u201d. The decisive factor here was how the online shop introduces the topic of sexuality without any shyness and successfully helps shop visitors to have a shopping experience without shame and in a humorous and sensitive way.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>SEX SELLS \u2013 for a long time that was the simple formula for the erotic industry.<\/p>\n","protected":false},"author":9,"featured_media":114204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[160,110,111,114],"tags":[],"class_list":["post-114198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-press-archive","category-press-center","category-ueberregionale-pressemeldungen-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts\/114198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/comments?post=114198"}],"version-history":[{"count":8,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts\/114198\/revisions"}],"predecessor-version":[{"id":115818,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts\/114198\/revisions\/115818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/media\/114204"}],"wp:attachment":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/media?parent=114198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/categories?post=114198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/tags?post=114198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}