{"id":118637,"date":"2024-12-05T14:35:52","date_gmt":"2024-12-05T13:35:52","guid":{"rendered":"https:\/\/www.orion.eu\/?p=118637"},"modified":"2024-12-05T14:57:45","modified_gmt":"2024-12-05T13:57:45","slug":"da-kiekste-wa-berlin-slang-orion-launches-a-humorous-christmas-campaign-in-berlin-and-hamburg","status":"publish","type":"post","link":"https:\/\/www.orion.eu\/en\/da-kiekste-wa-berlin-slang-orion-launches-a-humorous-christmas-campaign-in-berlin-and-hamburg\/","title":{"rendered":"Da kiekste, wa? (Berlin slang) ORION launches a humorous Christmas campaign in Berlin and Hamburg"},"content":{"rendered":"

[vc_row nav_skin=”light” consent_include=”include”][vc_column css_animation=””][vc_column_text css=””]Flensburg, December 2024 \u2013 ORION has another special highlight for the end of the year: the Flensburg-based erotic mail order company is focusing on people’s most secret desires with a humorous image campaign. The campaign is in keeping with the often hectic and materialistic Christmas season. ORION will be making bold statements in Berlin and Hamburg following the motto \u201cLieb doch, wie Du willst\u201d (<\/em>\u201cLove your way\u201d)<\/em> from 2nd<\/sup>\u201315th<\/sup> December 2024.<\/span><\/p>\n

A packaging campaign that makes desires & wishes visible\u00a0 <\/strong><\/span><\/h2>\n

The ORION campaign has a total of ten different designs that focus on desires & wishes which often fall by the wayside behind supposedly \u201cpractical\u201d gifts such as socks or razors. Headlines such as \u201cSanta, I can explain\u201d<\/em> are a tongue-in-cheek invitation for people to let their imagination run wild and make some more room for their own desires & wishes.\u00a0<\/span><\/p>\n

The various designs can be found in Berlin and Hamburg. They can be found in Berlin\u2019s Kreuzberg, Mitte and Sch\u00f6neberg districts, and there is also a special highlight in Berlin as well: a 10-metre poster directly opposite the East Side Gallery. They can also be found in Hamburg\u2019s St. Pauli and Schanzenviertel districts \u2013 they will be in specifically selected locations near clubs, bars and the Santa Pauli Christmas market.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row nav_skin=”light” consent_include=”include”][vc_column width=”1\/2″ css_animation=””][vc_single_image image=”118629″ img_size=”large” css=””][\/vc_column][vc_column width=”1\/2″ css_animation=””][vc_column_text css=””]<\/p>\n

Humorous, local and international all at the same time\u00a0 <\/strong><\/span><\/h2>\n

The campaign specifically combines English and regional headlines to communicate the message both internationally and locally \u2013 the regional headlines use Berlin or Hamburg slang. The slogan \u201cLieb doch, wie Du willst\u201d (<\/em>\u201cLove your way\u201d)<\/em> adds a wonderful finishing touch to each poster and also refers to ORION.de. <\/span><\/p>\n

This ensures high brand recognition and it contributes to the brand awareness of ORION at the same time as well.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row nav_skin=”light” consent_include=”include”][vc_column width=”1\/2″ css_animation=””][vc_single_image image=”118633″ img_size=”large” css=””][\/vc_column][vc_column width=”1\/2″ css_animation=””][vc_single_image image=”118626″ img_size=”large” css=””][\/vc_column][\/vc_row][vc_row nav_skin=”light” consent_include=”include”][vc_column css_animation=””][vc_column_text css=””]<\/p>\n

A fun and cheeky campaign for more openness<\/strong><\/span><\/h2>\n

\u201cNot only do we want to make people chuckle with our campaign, but we also have a message too: more openness, imagination and that people can have the courage to live out their own desires and wishes \u2013 especially at Christmas time\u201d, explains Nadine Rose-Flohr (press spokesperson at ORION).\u00a0<\/span><\/p>\n

ORION is bringing a breath of fresh air to the Christmas season this year with humour and charm, inviting people to celebrate the festival of love in their very own way.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row nav_skin=”light” consent_include=”include”][vc_column css_animation=””][vc_single_image image=”118641″ img_size=”full” css=””][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row nav_skin=”light” consent_include=”include”][vc_column css_animation=””][vc_column_text css=””]Flensburg, December 2024 \u2013 ORION has another special highlight for the end of the year: the Flensburg-based erotic mail order company is focusing on people’s most secret desires with a humorous image campaign. The campaign is in keeping with the often hectic and materialistic Christmas season. ORION will be making bold statements in Berlin and Hamburg following the motto \u201cLieb doch, wie Du willst\u201d (\u201cLove your way\u201d) from 2nd\u201315th December 2024. […]<\/p>\n","protected":false},"author":18,"featured_media":118640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110,111,114,6],"tags":[],"class_list":["post-118637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-archive","category-press-center","category-ueberregionale-pressemeldungen-en","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts\/118637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/comments?post=118637"}],"version-history":[{"count":3,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts\/118637\/revisions"}],"predecessor-version":[{"id":118643,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts\/118637\/revisions\/118643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/media\/118640"}],"wp:attachment":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/media?parent=118637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/categories?post=118637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/tags?post=118637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}