{"id":119058,"date":"2025-03-12T09:34:00","date_gmt":"2025-03-12T08:34:00","guid":{"rendered":"https:\/\/www.orion.eu\/?p=119058"},"modified":"2025-03-12T09:34:00","modified_gmt":"2025-03-12T08:34:00","slug":"for-the-second-time-and-well-deserved-the-orion-catalogue-has-once-again-been-awarded-the-catalogue-of-the-year-b2c","status":"publish","type":"post","link":"https:\/\/www.orion.eu\/en\/for-the-second-time-and-well-deserved-the-orion-catalogue-has-once-again-been-awarded-the-catalogue-of-the-year-b2c\/","title":{"rendered":"For the second time and well deserved: The ORION catalogue has once again been awarded the \u201cCatalogue of the Year – B2C\u201d"},"content":{"rendered":"

Flensburg, March 2025 <\/strong>\u2013 ORION celebrates for a second time: the Flensburg-based company has once again been awarded the prestigious title of \u201cCatalogue of the Year 2025 – B2C\u201d for its catalogue. The award, which is presented annually by Burda Druck and the Bundesverband E-Commerce und Versandhandel e. V. (bevh) (the German E-Commerce and Mail Order Association)<\/em>, among others, recognises outstanding catalogues in the categories B2C, B2B and digital catalogues. The entries are assessed based on more than 30 individual criteria. ORION won the title in 2021\/2022<\/a> \u2013 now, less than five years later, this success has been repeated. \u00a0<\/span><\/p>\n

Modern implementation meets classic design elements <\/strong><\/span><\/h2>\n

The jury particularly praised the innovative transfer of classic design elements into the digital era. The catalogue skilfully combines online viewing habits with print design \u2013 therefore creating a coherent overall concept that corresponds to current trends in the print sector.\u00a0<\/span><\/p>\n

Individualised approach as a highlight <\/strong><\/span><\/h2>\n

ORION’s consistent integration of programmatic printing, which gives the catalogue a more personalised feel, was also particularly impressive. Every customer receives a personalised letter with product recommendations tailored to their interests. Three different versions of the catalogue \u2013 from modern-neutral to soft-BDSM \u2013 also guarantee a precisely tailored target audience approach and this therefore increases the relevance for customers.\u00a0<\/span><\/p>\n

Innovative strength as a success factor<\/strong><\/span><\/h2>\n

ORION’s employees are delighted with the award and see it as confirmation of their continuous innovative strength in the print sector.<\/span><\/p>\n

\n

\u201cWe have consistently developed the catalogue and built a bridge between online and offline. This recognition is a great confirmation of our work,\u201d says Nicole Br\u00f6sel who is responsible for print marketing at ORION.\u00a0<\/span><\/span><\/strong><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Flensburg, March 2025 \u2013 ORION celebrates for a second time: the Flensburg-based company has once again been awarded the prestigious title of \u201cCatalogue of the Year 2025 – B2C\u201d for its catalogue. The award, which is presented annually by Burda Druck and the Bundesverband E-Commerce und Versandhandel e. V. (bevh) (the German E-Commerce and Mail Order Association), among others, recognises outstanding catalogues in the categories B2C, B2B and digital catalogues. The entries are assessed based […]<\/p>\n","protected":false},"author":18,"featured_media":119053,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[160,110,111,114,6,301],"tags":[],"class_list":["post-119058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-press-archive","category-press-center","category-ueberregionale-pressemeldungen-en","category-uncategorized","category-unkategorisiert-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t