{"id":119442,"date":"2025-08-18T13:35:03","date_gmt":"2025-08-18T11:35:03","guid":{"rendered":"https:\/\/www.orion.eu\/?p=119442"},"modified":"2025-08-18T13:36:41","modified_gmt":"2025-08-18T11:36:41","slug":"unser-einfuehrungsangebot-our-introductory-insertion-offer-a-german-title-with-an-erotic-connotation-a-provocative-statement-against-digital-prudery-and-for-more-creative-vis","status":"publish","type":"post","link":"https:\/\/www.orion.eu\/en\/unser-einfuehrungsangebot-our-introductory-insertion-offer-a-german-title-with-an-erotic-connotation-a-provocative-statement-against-digital-prudery-and-for-more-creative-vis\/","title":{"rendered":"&#8220;Unser Einf\u00fchrungsangebot&#8221; (Our introductory\/insertion offer \u2013 a German title with an erotic connotation): ORION &#038; Trickster are in the final of the BEST 18\/1 Awards 2025"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<span style=\"font-size: 16px;\"><strong>Flensburg\/Munich, August 2025\u00a0\u2013<\/strong> A single poster attracts maximum attention: ORION and the creative agency Trickster are in the final of the BEST 18\/1 Awards 2025 \u2013 with a design that doesn&#8217;t aim to shock, but to take a stand.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">&#8220;Unser Einf\u00fchrungsangebot&#8221; addresses the increasing ethical regulation of advertising by social networks and algorithms. The main question here is: Where is the line between decency and censorship?<\/span><\/p>\n<blockquote>\n<h4 style=\"text-align: left;\"><span style=\"font-size: 16px;\"><strong>\u201cWe see it as our duty to advocate for self-determination \u2013 even on billboards.\u201d<\/strong> \u2013\u00a0ORION<\/span><\/h4>\n<h4 style=\"text-align: left;\"><span style=\"font-size: 16px;\"><strong>\u201cThis design does not represent sex \u2013 it represents attitude.\u201d<\/strong> \u2013 Trickster<\/span><\/h4>\n<\/blockquote>\n<p><span style=\"font-size: 16px;\">The submitted design is not directed against platforms \u2013 but against the silent disappearance of content that challenges, provokes thought or is simply too human for the algorithm.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column width=&#8221;1\/2&#8243; css_animation=&#8221;&#8221;][vc_single_image image=&#8221;119433&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div>\n<h2><strong><span lang=\"EN-GB\" style=\"font-size: 16px;\">Information about the campaign<\/span><\/strong><\/h2>\n<ul>\n<li><b style=\"font-size: 16px; letter-spacing: -0.03px;\"><span lang=\"EN-US\">Name of the submitted design:<\/span><\/b> <span lang=\"EN-US\" style=\"font-size: 16px; letter-spacing: -0.03px;\">&#8220;Unser Einf\u00fchrungsangebot&#8221;<\/span><\/li>\n<li><b style=\"font-size: 16px; letter-spacing: -0.03px;\"><span lang=\"EN-GB\">Goal:<\/span><\/b><span lang=\"EN-GB\" style=\"font-size: 16px; letter-spacing: -0.03px;\"> Debate on creative freedom, visibility and digital censorship<\/span><\/li>\n<li><b style=\"font-size: 16px; letter-spacing: -0.03px;\"><span lang=\"EN-GB\">Format:<\/span><\/b><span lang=\"EN-GB\" style=\"font-size: 16px; letter-spacing: -0.03px;\"> 1 poster, 1 headline, 0 compromises<\/span><\/li>\n<li><b style=\"font-size: 16px; letter-spacing: -0.03px;\"><span lang=\"EN-GB\">Stylistic devices:<\/span><\/b><span lang=\"EN-GB\" style=\"font-size: 16px; letter-spacing: -0.03px;\"> Irony, provocation, plain language<\/span><\/li>\n<li><b style=\"font-size: 16px; letter-spacing: -0.03px;\"><span lang=\"EN-GB\">Impact: <\/span><\/b><span lang=\"EN-GB\" style=\"font-size: 16px; letter-spacing: -0.03px;\">Relevance over virality \u2013 attitude before clicks<\/span><\/li>\n<\/ul>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column width=&#8221;2\/3&#8243; css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div>\n<h2><span style=\"font-size: 16px;\"><strong><span lang=\"EN-GB\">About the BEST 18\/1 Award<\/span><\/strong><\/span><\/h2>\n<\/div>\n<ul>\n<li><span style=\"font-size: 16px;\">Germany&#8217;s most important poster competition<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Jury: experts from the fields of media, art &amp; advertising<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Price: \u20ac1.6 million media value \u2013 including printing and placement of three billboards<\/span><\/li>\n<li><span style=\"font-size: 16px;\"><span style=\"font-weight: 400;\">?<\/span><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.best18-1.de\/\" target=\"_blank\" rel=\"noopener\">www.best18-1.de<\/a><\/span><\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css_animation=&#8221;&#8221;][vc_single_image image=&#8221;119434&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div>\n<h2 style=\"font-weight: 400;\"><span style=\"font-size: 16px;\"><strong>About our creative partner Trickster<\/strong><\/span><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">The Munich-based creative agency stands for radical honesty, disruptive ideas and campaigns that don&#8217;t aim to please \u2013 but to move people. Its mission: communication that is visible \u2013 and stays that way.<\/span><\/p>\n<h2><span style=\"font-size: 16px;\"><span style=\"letter-spacing: -0.03px;\">?<\/span><span class=\"apple-converted-space\" style=\"letter-spacing: -0.03px;\">\u00a0<\/span><a style=\"letter-spacing: -0.03px;\" href=\"https:\/\/www.trickster.wtf\/\" target=\"_blank\" rel=\"noopener\">www.trickster.wtf<\/a><\/span><\/h2>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]Flensburg\/Munich, August 2025\u00a0\u2013 A single poster attracts maximum attention: ORION and the creative agency Trickster are in the final of the BEST 18\/1 Awards 2025 \u2013 with a design that doesn&#8217;t aim to shock, but to take a stand. &#8220;Unser Einf\u00fchrungsangebot&#8221; addresses the increasing ethical regulation of advertising by social networks and algorithms. The main question here is: Where is the line between decency and censorship? \u201cWe see it as our [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":119432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[160,110,111,114,6],"tags":[],"class_list":["post-119442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-press-archive","category-press-center","category-ueberregionale-pressemeldungen-en","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Nadine\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.orion.eu\/en\/unser-einfuehrungsangebot-our-introductory-insertion-offer-a-german-title-with-an-erotic-connotation-a-provocative-statement-against-digital-prudery-and-for-more-creative-vis\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ORION.eu | ORION Flensburg Unternehmensseite\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u201cUnser Einf\u00fchrungsangebot\u201d (Our introductory\/insertion offer \u2013 a German title with an erotic connotation): ORION &amp; 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