{"id":119521,"date":"2025-09-18T11:28:41","date_gmt":"2025-09-18T09:28:41","guid":{"rendered":"https:\/\/www.orion.eu\/?p=119521"},"modified":"2025-09-18T11:28:42","modified_gmt":"2025-09-18T09:28:42","slug":"we-just-missed-out-on-the-trophy-but-we-still-made-an-impact-orions-einfuehrungsangebot-stands-out-at-the-best-18-1-final-in-cologne","status":"publish","type":"post","link":"https:\/\/www.orion.eu\/en\/we-just-missed-out-on-the-trophy-but-we-still-made-an-impact-orions-einfuehrungsangebot-stands-out-at-the-best-18-1-final-in-cologne\/","title":{"rendered":"We just missed out on the trophy but we still made an impact: ORION&#8217;s \u201cEinf\u00fchrungsangebot\u201d stands out at the BEST 18\/1 final in Cologne"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\"><strong>Flensburg\/Cologne, September<\/strong> <strong>2025<\/strong> \u2013 ORION caused a stir with its charmingly provocative design \u201cUnser Einf\u00fchrungsangebot\u201d (Our introductory\/insertion offer \u2013 a German title with an erotic connotation) at this year&#8217;s <a href=\"https:\/\/www.best18-1.de\" target=\"_blank\" rel=\"noopener\">BEST 18\/1 Award final<\/a>s in Cologne and won second place \u2013 just a single vote separated second place from first place.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column width=&#8221;1\/4&#8243; css_animation=&#8221;&#8221;][vc_single_image image=&#8221;119514&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243; css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">The poster, designed by the creative agency Trickster, deliberately used irony, provocation and plain language to spark a debate about creative freedom, visibility and digital censorship. There were 150 submissions in total and the jury selected our design to be in the top 10. The grand finale was then decided by the audience via live voting.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">Around 1,000 guests from the advertising and creative industries celebrated an evening full of inspiration, energy and creative spark. The competition is now in its 19<sup>th<\/sup> year and is considered Germany&#8217;s most prestigious poster award. The competition also effectively demonstrates how powerful traditional outdoor advertising still is.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column width=&#8221;1\/2&#8243; css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span style=\"font-size: 16px;\"><b><i><span lang=\"EN-GB\">\u201cWe are delighted with this strong second place and that our design has resonated with so many people,\u201d <\/span><\/i><\/b><\/span><\/h2>\n<div><span style=\"font-size: 16px;\"><span lang=\"EN-GB\">says Nadine Rose-Flohr, press spokesperson for ORION.<\/span><\/span><\/div>\n<h2><span style=\"font-size: 16px;\"><i><span lang=\"EN-GB\"><b>\u201cThis success reaffirms our decision to continue launching bold, playful and attention-grabbing campaigns \u2013 this was definitely not our last introductory offer&#8230;\u201d<\/b><\/span><\/i><\/span><\/h2>\n<p>&nbsp;<\/p>\n<div>\n<p><span lang=\"EN-GB\"><span style=\"font-size: 16px;\">ORION congratulates Trickster on this success and thanks the organisers for an award ceremony full of spine-tingling moments.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css_animation=&#8221;&#8221;][vc_single_image image=&#8221;119515&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"font-weight: 400;\"><span style=\"font-size: 16px;\"><strong>About ORION<\/strong><\/span><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">ORION Versand GmbH &amp; Co. KG is one of the leading companies in the erotic industry. ORION has a worldwide presence because it has e-commerce shops in four countries, an international chain of stores and a globally active wholesale business. For decades, the company has stood for sexual self-determination, diversity and the joy of love.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column css_animation=&#8221;&#8221;][vc_single_image image=&#8221;119516&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;] Flensburg\/Cologne, September 2025 \u2013 ORION caused a stir with its charmingly provocative design \u201cUnser Einf\u00fchrungsangebot\u201d (Our introductory\/insertion offer \u2013 a German title with an erotic connotation) at this year&#8217;s BEST 18\/1 Award finals in Cologne and won second place \u2013 just a single vote separated second place from first place. [\/vc_column_text][\/vc_column][\/vc_row][vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column width=&#8221;1\/4&#8243; css_animation=&#8221;&#8221;][vc_single_image image=&#8221;119514&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243; css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;] The poster, designed by the creative agency Trickster, deliberately [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":119517,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[160,110,111,114,6],"tags":[],"class_list":["post-119521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-press-archive","category-press-center","category-ueberregionale-pressemeldungen-en","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts\/119521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/comments?post=119521"}],"version-history":[{"count":2,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts\/119521\/revisions"}],"predecessor-version":[{"id":119523,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts\/119521\/revisions\/119523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/media\/119517"}],"wp:attachment":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/media?parent=119521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/categories?post=119521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/tags?post=119521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}