{"id":120024,"date":"2026-01-19T15:33:18","date_gmt":"2026-01-19T14:33:18","guid":{"rendered":"https:\/\/www.orion.eu\/?p=120024"},"modified":"2026-01-19T15:37:48","modified_gmt":"2026-01-19T14:37:48","slug":"orion-is-testing-a-new-event-concept-toy-parties-are-being-launched-in-hamburgs-schanze-district","status":"publish","type":"post","link":"https:\/\/www.orion.eu\/en\/orion-is-testing-a-new-event-concept-toy-parties-are-being-launched-in-hamburgs-schanze-district\/","title":{"rendered":"ORION is testing a new event concept: Toy Parties are being launched in Hamburg&#8217;s Schanze district"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"font-weight: 400;\"><span style=\"font-size: 16px;\"><strong><em>Sexual wellness, safe spaces and self-care as a live experience \u2013 further cities are being planned<\/em><\/strong><\/span><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\"><strong>Flensburg, January 2026 \u2013<\/strong> While sexual wellness has long been part of social debates, in many places there is still a lack of spaces where education, conversations and guidance can take place without taboos. This is exactly where ORION comes in \u2013 it has a new <a href=\"https:\/\/www.orion.de\/themenwelt\/toyparty\" target=\"_blank\" rel=\"noopener\">Toy Party concept<\/a>. The erotic company is now launching a series of events that present sexual wellness as a modern, live format with an educational focus \u2013 interactive, accessible and without sales pressure. The Toy Parties will take place in Hamburg&#8217;s Schanze district, with further dates in other cities planned.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">The Toy Party is deliberately not designed as a traditional sales event. Instead, ORION sees it as a protected space for gaining more knowledge: in an open, accessible way and without any pressure to buy. Visitors can discover modern, high-quality toys, ask questions and receive discreet advice \u2013 independently and without any expectations.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column width=&#8221;1\/4&#8243; css_animation=&#8221;&#8221;][vc_single_image image=&#8221;120010&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243; css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">At the moment, the event is aimed specifically at a female audience. The focus is on a safe space approach that respects conversations, curiosity and personal boundaries in equal measure. ORION does not, however, rule out developing the concept in the future and offering events that will include male guests.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column width=&#8221;2\/3&#8243; css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">The Toy Party therefore addresses a clear trend: sexuality is increasingly understood as part of self-care and mental health \u2013 beyond taboos, but also beyond a purely sales-driven approach as well. The concept appeals to different lifestyles and focuses on experience rather than explanation \u2013 it can be for a girls&#8217; night out, specific me-time or an introduction to the topic of sexual wellness.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">The evening will be complemented by light snacks, exclusive offers only available on the day of the event, and a competition in which all ticket holders will be entered into a prize draw to win a high-quality goodie bag.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\">With its launch in Hamburg, ORION is positioning the Toy Party as the starting point of a scalable series. The aim is to develop the concept further and implement it in various locations \u2013 it is part of the long-term shift from a traditional retailer to a provider of experiences and social events.<\/span><\/p>\n<h2 style=\"font-weight: 400;\"><span style=\"font-size: 16px;\"><strong>Event Information<\/strong><\/span><\/h2>\n<p style=\"font-weight: 400;\"><span style=\"font-size: 16px;\"><strong>Event:<\/strong>\u00a0ORION Toy Party \u2013 The start of a new series of events<\/span><br \/>\n<span style=\"font-size: 16px;\"><strong>Location:\u00a0<\/strong>betaHaus, Hamburg<strong><br \/>\nDate:<\/strong>\u00a027.02.2026<\/span><br \/>\n<span style=\"font-size: 16px;\"><strong>Ticket Sales <\/strong>via this <a href=\"https:\/\/www.eventim-light.com\/de\/a\/5d7b4f625b5d1f0001cbbc00\/e\/69427cd90201793996c17532\" target=\"_blank\" rel=\"noopener\">Link<\/a><\/span><\/p>\n<h2 style=\"font-weight: 400;\"><span style=\"font-size: 16px;\"><strong>Topics &amp; Highlights:<\/strong><\/span><\/h2>\n<ul style=\"font-weight: 400;\">\n<li><span style=\"font-size: 16px;\">A protected setting for conversations &amp; questions<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Selected assortment of modern, high-quality toys<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Discreet advice without sales pressure<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Light snacks during the evening<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Exclusive offers only on the day of the event<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Competition (for all ticket holders): for a high-quality goodie bag<\/span><\/li>\n<\/ul>\n<h2 style=\"font-weight: 400;\"><span style=\"font-size: 16px;\"><strong>Upon request, ORION will provide interview partners, image material, original soundbites and information on further dates and cities being planned.<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css_animation=&#8221;&#8221;][vc_single_image image=&#8221;120008&#8243; img_size=&#8221;large&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row nav_skin=&#8221;light&#8221; consent_include=&#8221;include&#8221;][vc_column css_animation=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;] Sexual wellness, safe spaces and self-care as a live experience \u2013 further cities are being planned Flensburg, January 2026 \u2013 While sexual wellness has long been part of social debates, in many places there is still a lack of spaces where education, conversations and guidance can take place without taboos. This is exactly where ORION comes in \u2013 it has a new Toy Party concept. The erotic company is now [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":120009,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110,111,157,114,6],"tags":[],"class_list":["post-120024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-archive","category-press-center","category-sexpert-knowledge","category-ueberregionale-pressemeldungen-en","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts\/120024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/comments?post=120024"}],"version-history":[{"count":3,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts\/120024\/revisions"}],"predecessor-version":[{"id":120027,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/posts\/120024\/revisions\/120027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/media\/120009"}],"wp:attachment":[{"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/media?parent=120024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/categories?post=120024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.orion.eu\/en\/wp-json\/wp\/v2\/tags?post=120024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}