“Unser Einführungsangebot” (Our introductory/insertion offer – a German title with an erotic connotation): ORION & Trickster are in the final of the BEST 18/1 Awards 2025
Flensburg/Munich, August 2025 – A single poster attracts maximum attention: ORION and the creative agency Trickster are in the final of the BEST 18/1 Awards 2025 – with a design that doesn’t aim to shock, but to take a stand.
“Unser Einführungsangebot” addresses the increasing ethical regulation of advertising by social networks and algorithms. The main question here is: Where is the line between decency and censorship?
“We see it as our duty to advocate for self-determination – even on billboards.” – ORION
“This design does not represent sex – it represents attitude.” – Trickster
The submitted design is not directed against platforms – but against the silent disappearance of content that challenges, provokes thought or is simply too human for the algorithm.
Information about the campaign
- Name of the submitted design: “Unser Einführungsangebot”
- Goal: Debate on creative freedom, visibility and digital censorship
- Format: 1 poster, 1 headline, 0 compromises
- Stylistic devices: Irony, provocation, plain language
- Impact: Relevance over virality – attitude before clicks
About the BEST 18/1 Award
- Germany’s most important poster competition
- Jury: experts from the fields of media, art & advertising
- Price: €1.6 million media value – including printing and placement of three billboards
- 🌐 www.best18-1.de
About our creative partner Trickster
The Munich-based creative agency stands for radical honesty, disruptive ideas and campaigns that don’t aim to please – but to move people. Its mission: communication that is visible – and stays that way.