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Sonja Christiansen

Corporate Advertisement, Layout

In-house advertising agency – What does that mean?

I am the team leader of the Graphic/Layout department of our in-house advertising agency. We design all types of promotional material for ORION. It includes advertising material like catalogues, mailings, flyers, packaging, paper and online advertising, trade fair publicity material as well as external advertisement for a variety of wholesale customers.

What makes your department interesting?

We always have to face new challenges. Creative Cloud, our graphic software, consistently includes new features. It allows us a wide range of possibilities to try something new and encourages our creativity and imagination. All of us can design different things by utilizing their talents, whether it be setting up sample pages for a catalogue or designing new product packaging.

Your company aspires to new approaches in advertising. Which ones are they?

For me personally, I specialized in the graphic motion unit. It is extremely exciting to work on timelines and moving images. It fascinates me to come across this video advertisement in a shopping mall afterwards. So, all in all, to stretch on different paths is just fun for me and motivates me a lot. To design wide-range advertising material is also a highlight for me.

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