ORION is testing a new event concept: Toy Parties are being launched in Hamburg’s Schanze district
Sexual wellness, safe spaces and self-care as a live experience – further cities are being planned
Flensburg, January 2026 – While sexual wellness has long been part of social debates, in many places there is still a lack of spaces where education, conversations and guidance can take place without taboos. This is exactly where ORION comes in – it has a new Toy Party concept. The erotic company is now launching a series of events that present sexual wellness as a modern, live format with an educational focus – interactive, accessible and without sales pressure. The Toy Parties will take place in Hamburg’s Schanze district, with further dates in other cities planned.
The Toy Party is deliberately not designed as a traditional sales event. Instead, ORION sees it as a protected space for gaining more knowledge: in an open, accessible way and without any pressure to buy. Visitors can discover modern, high-quality toys, ask questions and receive discreet advice – independently and without any expectations.
At the moment, the event is aimed specifically at a female audience. The focus is on a safe space approach that respects conversations, curiosity and personal boundaries in equal measure. ORION does not, however, rule out developing the concept in the future and offering events that will include male guests.
The Toy Party therefore addresses a clear trend: sexuality is increasingly understood as part of self-care and mental health – beyond taboos, but also beyond a purely sales-driven approach as well. The concept appeals to different lifestyles and focuses on experience rather than explanation – it can be for a girls’ night out, specific me-time or an introduction to the topic of sexual wellness.
The evening will be complemented by light snacks, exclusive offers only available on the day of the event, and a competition in which all ticket holders will be entered into a prize draw to win a high-quality goodie bag.
With its launch in Hamburg, ORION is positioning the Toy Party as the starting point of a scalable series. The aim is to develop the concept further and implement it in various locations – it is part of the long-term shift from a traditional retailer to a provider of experiences and social events.
Event Information
Event: ORION Toy Party – The start of a new series of events
Location: betaHaus, Hamburg
Date: 27.02.2026
Ticket Sales via this Link
Topics & Highlights:
- A protected setting for conversations & questions
- Selected assortment of modern, high-quality toys
- Discreet advice without sales pressure
- Light snacks during the evening
- Exclusive offers only on the day of the event
- Competition (for all ticket holders): for a high-quality goodie bag
Upon request, ORION will provide interview partners, image material, original soundbites and information on further dates and cities being planned.
