Double Award for ORION
SEX SELLS – for a long time that was the simple formula for the erotic industry. However, the appeal of all things forbidden has long gone and the younger target audience, in particular, increasingly want content with more tangible value.
This is why ORION’s B2C department decided to have a striking image change some time ago relying on editorial sex positivity articles and very personal speech from the ORION employees for both the catalogue and the online shop.
This courage has paid off twice: The current ORION catalogue was chosen as the “Catalogue of the Year 2021/2022 – B2C” by mail-order company advisors – its completely redesigned magalog character and last but not least, its successful transfer to the online shop convinced the jury.
Furthermore, the online shop came 1st in the “Drugstore, Wellness and Beauty” category at this year’s E-Commerce Week in the election for “Shop of the Year 2022”. The decisive factor here was how the online shop introduces the topic of sexuality without any shyness and successfully helps shop visitors to have a shopping experience without shame and in a humorous and sensitive way.